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Sherburn-in-Elmet, North Yorkshire — A Yorkshire dad has launched a heartfelt mission to help his daughter — and a whole generation of children — feel positive about their future, despite what he calls “an overwhelming tide of negativity.”

“As parents, we want our kids to develop positive beliefs,” says Jason Lloyd, based in Sherburn-in-Elmet. “But we’re constantly bombarded by negativity in the news and on social media—from climate change to job insecurity to the rising cost of living. I wanted to create something that pushes back against all that and shows children what’s truly possible.”

The breaking point came when Jason overheard a stranger in a coffee shop saying they “wouldn’t want to raise kids in today’s world.”

“That hit me hard,” says the 37-year-old dad. “Someone had to do something. We need to stop this cycle of fear and doubt. Our kids are growing up believing everything is too hard, too scary, or too out of reach. I don’t want my daughter living in fear. I believe she deserves to feel hopeful about her future. I want her to believe she can do anything.”

In a bid to tackle the issue, Lloyd, father of one, has created ImagiDays — a mobile app designed to help parents teach their children about inspirational role models from both history and modern life — from scientists and innovators to athletes and artists. Each themed day includes fun, age-appropriate games and activities to bring that role model’s story to life.

“The idea is simple,” says Lloyd. “You just download the app, plan a themed day in seconds, and have fun learning about an inspiring role model together. We want to make it easy for parents to inspire confidence and curiosity.”

Available now on Google Play and the App Store, ImagiDays is designed for parents of young children and supports themes such as resilience, kindness, creativity, and perseverance.

“By showing them great role models early on, you're helping your kids think positively about their future.” Lloyd adds. “ Without this, they might miss out on building confidence, strength and the hope they need to face challenges and do well in life.”

About ImagiDays

ImagiDays™ is a mobile app that helps parents teach their kids about inspiring role models through fun games and activities. Founded by Yorkshire dad Jason Lloyd, the app is designed to nurture confidence, positivity, and a sense of possibility in young children. ImagiDays is available on Google Play and the App Store. Learn more at www.imagidays.com.

Media Contact

Jason Lloyd
Founder, ImagiDays
📧 support@imagidays.com
🌐 www.imagidays.com